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• Commercial Strategy
• Bouncing Fish
• Eastern Europe Shopping Centre Asset Management
• EC Harris
• Princes Club, Morocco
• UK shopping Centre asset management
• Watts International

Commercial Strategy

• Strategic thinking and customer focus sets Chainbow apart. The team works with the occupiers and investment partners to actively manage the retail space
  
  
• Chainbow encompasses experience and knowledge in analytical appraisal during acquisition. Through pro-active management, employing best management practice, we put sound business plans into action:
  
  
  • Investor financial returns are maximised
  • The vacant space is let in accordance with the strategy. Creative options are employed to maximise the exit value of the asset
  • Service charge payments are optimised to bet best value
    
    
• Chainbow works with the tenants as clients to gain more customers and build loyalty through events and public relations
  
  
• Chainbow is proactive in managing property, ensuring that the needs of all parties are respected. The tenant is the landlord's customer as the shopper is the retailer's: each party is vital to the success of the scheme and all have to work together. Only by ensuring this can the returns for retailers and investors be maximised and sustained.
  
  
• Good customer care is essential. It requires an approachable and flexible strategy to handle all situations presented. With the right approach, owners, occupiers and investors can all enjoy the benefits that flow from getting the right tenant mix and work as a cohesive team to ensure the vitality of a centre or parade.